07 January 2016

暗杀猪八戒




最近有一项被挑起而炒作的课题令华社精神上骨折,因为即将上演的贺岁影片《西游记之孙悟空三打白骨精》,片商架起的广告牌板,唐三藏师徒四人之中三缺一,猪八戒的肖像被消灭。宣传海报对猪的“暗杀”有各种令人昏混的解释。

此片的大马发行商解释,考量商业和演员的知名度后,自行删除了海报中的猪八戒。饰演猪八戒的中国演员小沈阳是中国东北的著名二人转和小品演员。西游记的卖点是猴脸和猪头,演员的长相沒有卖座价值,知名度也在其次,因此,让猪八戒消失的理由十分牵强。中港电影公司原先的宣传海报,唐三藏、孙悟空、猪八戒和沙僧四人一齐出现,入境大马猪八戒就仆街。

GSCGolden Screen Cinema)发行经理侯秀嫦说,“在马来西亚,我们要知道什么应该做,什么不应该做。通常我们都会改良海报才交给电检局”。这隐约说明,杀猪是起於商业利益的自觉行为,也就是对电检局自动缴械,以免受到审批的刁难。此外,也是自行敏感,以灭猪的形影免除其他宗教族群的非议。内政部副部长诺嘉兹兰认为,该电影海报或许不符合电检局的指南,因此才会抽掉猪八戒照片。前言后语都判定猪八戒非死不可。

乐观的人调侃,猪八戒未能入镜,因为他负责摄影。但正经八百的人语气不同,把猪八戒无端端被毁尸灭迹怪罪当局下了毒手,而实际上是片商以离奇杀猪讨好电检局递上了投名状,以取得放映准证。语文出版局最近推出马来文版的《西游记》小说译本,但是,却不是不堪入目的敏感课题。可见得,这是片商一厢情愿自我退縮。而从另一个角度作为阴暗揣测,娱乐业向来以炒作博取廉价宣传,隐藏猪八戒的身影,也许可刺激对中囯四大名著之一的中华文化的情意结,催谷票房。

华社没有必要对猪八戒的消失过度惊慌,因为认真的结果也仅仅是维护一头猪的光彩而已,更何况是片商主动“杀猪”。

其实,中华纪年的十二生肖之中,猪的处境尴尬又可怜的时日已久。不知什么年代开始,商业广场迎接农历猪年的的布置气氛已把猪模猪样彻底灭迹,自防有碍观瞻。以前用以商业宣传,由商家免费赠予顾客的跑马月历上端都有十二生肖的画像,随着推想可能触及宗教敏感而以一个猪字取代猪相。此外,商场内的多数中餐厅为了吸引各族群的光顾,也都不把猪肉纳入菜单。然而,这些餐馆即使心思缜密也未必如鱼得水,因为族群的饮食文化的自我隔离早已形成。

猪八戒此次被牺牲在广告牌上,其实是华商延续别人怎么做就照样做的思维,人人都这么做,自我矮化和自动阉割也被看作是识时务的商战智慧,在商言利而不究其害,一步一步零售了尊严,直到殆尽。看看党团头头对猪八戒在大马这多元文化社会也会遇难所展现的冷漠,猪八戒的凄凉地位其实就是华社的缩影。

中国报专栏  放眼江湖  7-1-2015

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